Enough of the fuzzy euphemisms. It’s time for a grown-up conversation about breast cancer

Today, despite the ubiquity of the pink ribbon and the best efforts of well-meaning organisations like the Irish Cancer Society to educate us, confusion about the disease still reigns. Many of us are happy to assume that if there’s no breast cancer in our family, we’re safe, when in reality only 5 to 10 per cent of cases are genetic. Few of us realise that even moderate activity can reduce your risk by 18 per cent, or that having babies younger offers protection. Fewer still appreciate that even one alcoholic drink a day increases our risk. (Times) >